Overview
Bacaro is a modern Italian restaurant and a member of the Kitchen Table Group. Located in Vancouver, Bacaro draws inspiration from the Venetian culture. For the project, I revamped Bacaro's online presence by redesigning its website, logo, and brand identity.
Approach
While the original logo has its own strengths, it could have, still, fully captured the essence of the rich Venetian culture. In the new design, I aimed to bring that connection to life by incorporating elements like the Italian flag, shaped as a pigeon—a symbol commonly associated with Venice. Additionally, I integrated borders inspired by the Venetian flag to the Lao MN font lettermark logo, creating a design that feels more aligned with the restaurant's heritage.
Original
Designed